Level 3 Digital Marketer

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work on marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager, or an IT Manager.

Level 3

Up to 18 months

Maximum Funding for Employers: £11000

Start Date: Once a month

Entry Requirements:
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

Progression Plan:
Job Roles: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Coordinator, Campaign Executive, Social Media Executive, Content Coordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
Further education: Level 4 Marketing executive, Level 6 Digital marketer (Integrated Degree), Level 6 Marketing manager.

Professional recognition and certification:
MTA HTML 5, CIW – Site Development Associate, Google Squared, CIM (CIM level 4 award in Digital Marketing), Dot Native, CIW – Internet Business Associate, Google Analytics IQ, CIW – Data Analytics, CIW – Social Media.

End Point Assessment:
All Apprenticeships end with the End Point Assessment (EPA). This is completed by a third party, the End Point Assessment Organisation (EPAO). The EPA encompasses the evaluation of all of the work completed throughout the duration of the Apprenticeship.

For the Level 3 Digital Marketer Apprenticeship, the EPA consists of an Employer Reference , Synoptic Project and an interview with the independent assessor.

The apprentice will only enter the EPA ‘Gateway’ once the Employer is content that the apprentice is working at or above the occupational standard. In making this decision, the in-work mentor may take advice from IC Training Centre, but the decision must ultimately be made by them.

The EPAO determines when all other Gateway requirements have been met, and the EPA period will only commence once the EPAO has confirmed this.

The EPA assessment period in Gateway can be anything from 4 weeks to 6 months.

During the apprenticeship, you’ll learn the following knowledge and skills:
Effective use of Google Analytics, Principles of Coding and Marketing, Effective use of Social Media.

BCS Level 3 Certificate in Marketing Principles, BCS Level 3 Award in Principles of Coding, Google Analytics IQ, CIW Social Media Strategist.

For further information, please contact:
02033 711 041

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