Level 3 Digital Marketer Digital IT Apprenticeship

This Level 3 apprenticeship is typically 15 months in duration and is for those employers looking to recruit and train people to co-ordinate online and technology-driven marketing activities and to plan, implement and apply these tools to drive customer acquisition, customer engagement and customer retention.

Level 3

15 Months


Start Date: 2020-05-1

Key facts

The qualifications are designed for apprentices enrolled on the Level 3 Digital Marketer Digital IT Apprenticeship, to provide them with the technical knowledge and understanding they require for their role detailed below:

A Digital Marketer will define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work on marketing briefs and instructions.

Job roles include:

  • Digital Marketer
  • Digital Marketing Assistant
  • Digital Marketing Executive
  • Digital Marketing Coordinator
  • Campaign Executive
  • Social Media Executive
  • Content Coordinator
  • E-mail Marketing Assistant
  • SEO executive
  • Analytics Executive
  • Digital Marketing Technologist

Entry Requirements

The only pre-requisite to take the qualifications is enrolment on the Level 3 Digital Marketer Digital IT Apprenticeship.

Individual employers will set the selection criteria for enrolment onto the Apprenticeship, but this is likely to include five GCSEs, (especially English, Mathematics and a Science or Technology subject); a relevant Level 2 Apprenticeship; other relevant qualifications and experience; or an aptitude test with a focus on IT skills. 

Key learning outcomes:

  • Principles of coding
  • Basic marketing principles
  • Customer lifecycle and customer relationship marketing
  • Digital and social media campaigns and strategies
  • Search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click
  • Digital and social media platforms
  • Digital etiquette

Professional recognition and certification:

You’ll complete one of the following mandatory qualifications:

  • MTA HTML 5
  • CIW – Site Development Associate
  • Google Squared
  • Dot Native
  • CIM level 4 award in Digital Marketing
  • CIW – Internet Business Associate
  • Google Analytics IQ
  • CIW – Data Analytics
  • CIW – Social Media


This document covers the qualifications that are part of the Level 3 Digital Marketer Apprenticeship. The qualifications must be completed to allow the apprentice to progress onto the End-Point-Assessment, detailed below:

The final, endpoint assessment is completed in the last few months of the apprenticeship. It is based on

• a portfolio – produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the endpoint assessment

• a project – giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace

• an employer reference

• a structured interview with an assessor – exploring what has been produced in the portfolio and the project as well as looking at how it has been produced

An independent assessor will assess each element of the endpoint assessment and will then decide whether to award-successful apprentices with a pass, a merit or a distinction.

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