On November 16th and 17th, 2022, the IC training team got to attend the business show 2022. It was a great event and experience for the team, who got to speak to more than 100+ businesses, network with people from different business backgrounds, and meet some old friends. The business expo was useful for a number of reasons because it allowed IC training to network with businesses which we won’t normally network with. In addition, the business show put on over 80+ workshops in different sectors, which public or business owners could attend free of charge.
A business expo is an organised exhibition so companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study the activities of rivals, and examine recent market trends and opportunities. Despite the internet’s marketing opportunities, this is nothing compared to face-to-face, which most business owners prefer. Another major advantage that IC training had doing the business expo was that our brand awareness went up because a lot of other businesses didn’t have an idea of IC training, did traineeship and how traineeship can help their business.
The business show was a huge success for the IC training team.